Design
"Strive for perfection in everything you do", this philosophy of Sir
Henry Royce can apply in the profession of Design, where it demands (match) the
most. The story behind the birth of Rolls Royce car dates back to 1904 when
Englishmen Charles Stewart Rolls and Frederick Henry Royce during the service
period in Army had taken a trip in car which ran poorly and proved unreliable,
that made him to decide he could design a much better car, and did what he
professed later to the world. Recently, Rolls Royce has launched its latest
edition Rolls Royce Phantom with Delhi on road price of Rs 3,60,00,000/- which
showcase the modern technology with aluminium space-frame with aluminium panels
and composite front fenders.
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A budding designer can stabilize his
career in industrial design, automobile design, textile design, interior
design, page design, fashion design, graphic design, set design etc. A designer
should be successful in satisfying the customer’s expressions, attitude, his
quality of life, increasing the productivity, safety, welfare etc. He should
acquire the skills to have an eye for details, a sense of balance and
proportion, a good sense of colour and form, artistic and drawing skills,
creativity and imagination, computer skills (knowledge of CAD), visual
presentation skills and should have a open mind and sense to social trends,
cultural influences and the environment and above all a mind for new and new
innovations.
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Harley J Earl is known as the famous
contemporary car designer. He was an automotive car stylist, engineer and
industrial designer. An ex-employee of General Motors, his creations marked the
golden period of GM and was the sole reason for a car market boom in America.
Most of the Hollywood celebrities and rich Americans were hooked to the GM
models, thanks to the designs of Harley.
During the graduate program in design students will be exposed to theory
classes in basic fundamentals and methodologies, craft & technology,
computer graphic (2D & 3D), ergonomics (man-machine systems), cognitive
psychology, brand management & corporate identity, modeling and simulation
(CAD/CAM, 3D packages), product design and prototyping etc. The subjective
classes will be supported by practical and project works.
Since globalization is creeping into every bit of human life, the man’s
strive for a quality life and well being in all aspects will definitely help
these kinds of professions to deliver more to achieve the never-ending
satisfaction levels.
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