
Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is an autonomous, non-profit institution, offering a wide-range of academic programmes like the Post Graduate Programme (PGP), the Crafting Creative Communications (CCC) and the Fellow Programme in Management-Communications (FPM-C).
MICA's flagship Post Graduate Diploma in Management - Communications (PGDM-C) is being offered with specialisations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management. MICA also offers a PGDM program.
The maximum intake for PGDM (C) is 180 students
MICAT is a Computer Based Test (CBT) and will be conducted twice for selection of PGDM (C) and PGDM batches. In case an applicant writes the exam twice, the better of the two MICAT Scores will be considered.
- MICAT 1- December 7, 2024 (Saturday)
- MICAT 2- January 25, 2025 (Saturday)
- MICAT Application Fee is Rs. 2100.
Admission to the Post-graduate Programmes (PGP), both PGDM (C) and PGDM require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).
Candidates appearing for the final year bachelor’s degree/equivalent qualification examination and those who have completed the degree requirements and are awaiting results can also apply.
Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.
All the candidates shortlisted on the basis of their performance in CAT/XAT/GMAT & MICAT shall appear for both Group Exercise (GE) & Personal Interview (PI).
Detailed below are the steps for preparation of the Final Merit List:
- Section A (Psychometric test) is first checked. This section is a qualifier.
- Those who qualify through section A, their relative performance on CAT/XAT/GMAT is considered. A minimum cut-off in CAT /XAT total percentile/GMAT score shall be considered (Best of the three scores is considered.)
- Those who qualify based on the CAT/XAT/GMAT performance, their Section C (all sub-sections) of MICAT will be assessed.
- Section C scores are normalized. The evaluation uses percentile and raw scores for each sub-section and requires a minimum cut-off.
- Those who qualify through section C, their performance in Section B is evaluated. NOTE: Both Sections C & B have a sectional cut-off (percentile and raw scores).
- Those who qualify through Steps 1, 2 and 3 will be considered for GE & PI short listing. Short listed candidates will be called for GE and PI at Ahmedabad, Bengaluru, Delhi, Kolkata or Mumbai.
- Candidates who appear in GE & PI MUST be RECOMMENDED by majority number of the interview panellists, to be considered for the final merit list
NOTE: All those who meet the criteria described above, their final composite score shall be created based on the following weightage:
- CAT/XAT/GMAT: 35%
- MICAT: 25%
- GE: 10%
- PI: 20%
- 10th,12th, Graduation: 5% (10th-1.75%; 12th-1.75%; Graduation-1.5%) (Kindly go through Grade calculation method for more information*)
- Extra-Curricular, sports, academic diversity, gender diversity etc: 5% (This Information will be filled separately at the time of GE & PI)
Offer letters will be sent to candidates who feature in the final merit. If you do not accept the offer by the date mentioned in the offer letter, your name will automatically be removed from the merit list of the program.
EVENT | DATE |
MICAT I | |
MICAT I Registration opens | September 2024 |
MICAT I Registration closes | November 22, 2024 at 11:50 pm |
MICAT I Issue of Call Letters/Admit Card | December 04, 2024 |
MICAT I Exam | December 7, 2024 |
MICAT I Score | December 20, 2024 |
MICAT II | |
MICAT II Registration opens | November 25, 2024 |
MICAT II Registration closes | January 11, 2025. at 11:50pm |
MICAT II Issue of Call Letters/Admit Card | January 22, 2025 |
MICAT II Exam | January 25, 2025 |
MICAT II Score | February 14, 2025 |
GE & PI Shortlist | February 14, 2025 |
GE & PI at MICA, Ahmedabad | February 28, 2025 |
GE & PI at Bangalore | March 4 & 5,2025 |
GE & PI at Mumbai | March 8 & 9,2025 |
GE & PI at Kolkata | March 16 & 17,2025 |
GE & PI at Delhi | March 21,22 & 23,2025 |
Final results | On or before April 15, 2025 |