Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is an autonomous, non-profit institution, offering a wide-range of academic programmes like the Post Graduate Programme (PGP), the Crafting Creative Communications (CCC) and the Fellow Programme in Management-Communications (FPM-C).
MICA's flagship Post Graduate Diploma in Management - Communications (PGDM-C) is being offered with specialisations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management. MICA also offers a PGDM program.
The maximum intake for PGDM (C) is 180 students
MICAT 2020 is a Computer Based Test (CBT) and will be conducted twice for selection of PGDM (C) and PGDM 2020-2022 batches. Better of the two MICAT Scores will be considered.
- MICAT 1: Dec 5, 2020
- MICAT 2 - Jan 30, 2021
- MICATentrance exam 2020 application Fee is Rs. 1985/-
Admission to the PGDM (C) programme requires a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).
Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.
Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.
MICA selection is a 3-step process as detailed below:
Step-I: CAT/ XAT/GMAT.
Each candidate must have taken at least one of the three exams: CAT/ XAT/GMAT (CAT 2020 / XAT 2021 / GMAT (2019 onwards).
Note: Kindly update your score options in the online application form which you would like to submit (i.e. CAT 2020, XAT 2021 & GMAT 2019 onwards). After receiving your CAT score, XAT Registration No. and GMAT score, please update the details on our website on or before January 20, 2021. (Please mention your XAT Registration number only and we will collect the score from XLRI).
Step-II: MICA Admission Test (MICAT).
All candidates are assessed on MICAT, which consists of 3 sections
Section A: Psychometric Test
Section B: Descriptive Test
Section C: (has 4 sub-sections) - Divergent and Convergent Thinking; Verbal ability, Quantitative ability and Data Interpretation and General awareness;
Step-III: GE & PI: All the candidates shortlisted on the basis of their performance in CAT/XAT/GMAT & MICAT shall appear for both Group Exercise (GE) & Personal Interview (PI).
Preparation of Shortlist of the candidates for GE & PI
Section A of MICAT (Psychometric test) is a qualifier.
Those who qualify on the Psychometric, their relative performance on CAT/XAT/GMAT will be considered. Candidates clearing a minimum cut-off in CAT /XAT total percentile/GMAT score shall be considered.
Those who qualify based on the CAT/XAT/GMAT performance, their Section B of MICAT will be assessed.
Those who qualify on the basis of relative performance subject to a minimum cut-off in *Normalized Scores of Section B of MICAT shall have their Section C of MICAT assessed. Each section will have its own cut-off.
Those who qualify on the basis of a, b, c and d above(on the basis of relative performance subject to a minimum cut-off in Normalized Scores of Section C of MICAT ) shall be considered for short listing for GE and PI. Short listed candidates will be called for GE and PI at Ahmedabad, Bengaluru, Delhi, Kolkata & Mumbai. (GE & PI candidate list is prepared on the Composite Score formula of 50% CAT/XAT/GMAT and 50% MICAT scores)
Final Merit List Preparation
Important for Candidates who have opted for Admission to both PGDM-C and PGDM
Admission will be granted on the basis of merit and subsequently the consideration of the choice of the programme will be factored in.
Once a candidate, as per the merit list, is offered admission from the programme of his/her first priority, then his/her name will be automatically be withdrawn from the list of the candidates in the programme of his second priority.
If the candidate, as per the movement of the merit list, is offered admission in the Programme of his/her second priority, then the candidate has to choice to accept the offer with an undertaking that he/she is willing to withdraw his/her name from the list of the programme of his/her first priority OR he/she may refuse to accept this offer and continue to feature on the waitlist of the programme of his/her first priority.
All those candidates who appear in GE & PI are considered for the final merit list MUST be RECOMMENDED by majority of the panelists of PI
All those who meet the criteria described above, their final composite score shall be created based on the following weightage:
- CAT/XAT/GMAT: 20%
- MICAT: 30%
- GE: 20%
- PI: 30%
MICAT is a Computer Based Test (CBT) used for selection of PGDM/PGDM-C 2021- 2023 batch. It is conducted twice a year in over 48 cities across the country. Better of the two MICAT Scores is considered. A candidate may choose to write both MICAT I & II. Section A, B, and C of MICAT may not appear in the same order.
If a candidate has appeared for more than one exam (CAT, XAT and GMAT) the better of the two/ best of the three exams' performance will be considered.
Mica entrance exam 2020 will be held in Ahmedabad, Aizawl, Ajmer, Aligarh, Allahabad, Bareilly, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Dhanbad, Faridabad, Gandhinagar (Gujarat), Ghaziabad, Gurgaon, Gwalior, Guwahati, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Jammu, Kanpur, Kochi, Kolkata, Lucknow, Meerut, Navi Mumbai, Mumbai, Muzaffarnagar, Nagpur, Noida, Panjim, Patna, Pune, Raipur, Rajkot, Ranchi, Surat, Trivandrum, Udaipur, Vadodara, Varanasi and Visakhapatnam
|EVENTS||DAYS AND DATES|
|MICAT I Registration opens||October 2020|
|MICAT I Registration closes||November 25, 2020 at 11:50 pm|
|MICAT I Issue of Call Letters/Admit Card||December 2, 2020|
|MICAT I||December 5, 2020|
|MICAT I Score||December 21, 2020|
|MICAT II Registration opens||November 26, 2020|
|MICAT II Registration closes||January 20, 2021. at 11:50pm|
|MICAT II Issue of Call Letters/Admit Card||January 27, 2021|
|MICAT II||January 30, 2021|
|MICAT II Score||February 14, 2021|
|GE & PI Shortlist||February 19, 2021|
|GE & PI at MICA, Ahmedabad||March 9 & 10, 2021|
|GE & PI at Bangalore & Mumbai||March 13,14 & 15, 2021|
|GE & PI at Delhi and Kolkata||March 19, 20 & 21, 2021|
|Final results||End of March 2021|