MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is a residential institute dedicated to creating Leadership in Strategic Marketing and Communication. It is an autonomous, non-profit institution.PGDM (Communications) is regarded as their flagship program. It’s a 2 year residential program, which offers specialisationsin Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management.Candidates interested in making a career in advertisement industry, brand management, media firms, PR agencies, etc should pursue this program.
Each candidate has to take at least one of the three exams: CAT 2017, XAT 2018 and GMAT. Apart from taking one these exams, all applicants need to take MICAT examination.
MICAT is a Computer Based Test (CBT) and will be conducted twice for selection of PGDM-C 2018-2020 batch. Better of the two MICAT Scores will be considered ( for applicants who have taken MICAT twice ). The following are the dates on which MICAT will be conducted
- MICAT 1- Dec 17, 2017
- MICAT 2- Feb 17, 2018
MICAT consists of 6 sections:
- Psychometric Test
- Verbal ability
- Quantitative ability
- General awareness
- Divergent-Convergent Reasoning
- Descriptive Test
Psychometric test is a scientific method used to measure individuals’ mental and behavioural capabilities . Psychometric tests are designed to measure candidates’ suitability for a role based on the required personality characteristics and cognitive abilities. While answering the psychometric test questions the test takers should read the questions carefully and they should answer them honestly and quickly. They should not skip any psychometric question, as this can lead to their disqualification. For Verbal ability section a good preparation for CAT should be more than sufficient. The questions posed in Quantitative ability section are usually pretty simple and a good preparation for CAT should be more than sufficient. With respect to preparation for Divergent-Convergent Reasoning of MICAT, it would be advisable for students to revise concepts pertaining to Critical Reasoning, Visual Reasoning, and Data sufficiency. Apart from this students should also prepare for Phrase formation,Idiomatic Usage,Meanings and Usage,Homonyms. For the Descriptive Test students also need to prepare for essay writing and creative writing ( story writing ). Usually test takers are made to write three essays on the given topic, one supporting the topic, one opposing the topic and in the final essay the test taker needs to mention his/her personal opinion. One needs to bear in mind that an essay is an organised collection of thoughts on a particular topic. While writing an essay it would be advisable to include the following three segments
- The introduction
- The body
- The conclusion
The introduction and the conclusion, although pretty important are usually very short ( usually one paragraph each ). The main body deals with the major ideas that support the statement. Each main idea should be mentioned in a separate paragraph and should be supported with reasons and justifications. Examples supporting your argument can be mentioned wherever necessary. For the story writing part, the test takers are usually provided with 4 photos/cartoons ( which are numbered from 1 to 4 ), they need to write a story based on these 4 photos and they should use them in the same sequence as mentioned ( numbered ). While writing the story, test takers should begin by quickly thinking about a possible premise in 3-4 minutes. The basic premise should display the creativity of the writer and should also provide the writer with the possibility of including these 4 pictures in it. Once the basic idea has been generated, one needs to quickly expand the idea into a story. Finally, one should spend couple of minutes of checking the story for any grammatical/spelling mistakes. For preparation on General Awareness, in addition to reading newspapers regularly, it would be advisable for a student to prepare from Manorama Year Book, CSR and CBSE high school social sciences text books. While preparing for this section, it would be advisable for students to focus more on
- Major business related events, heads of corporations, History of major corporations
- Advertising Industry related information (Advertisement campaigns, Slogans, Logos etc)
- Basic inputs about Indian geography,history and economics
Finally it would be advisable to take a few mock micat papers for practice.