Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is a residential institute dedicated to creating Leadership in Strategic Marketing and Communication. MICA is an autonomous, non-profit institution. MICAT is an entrance exam conducted by MICA.

PGDM (Communications) is regarded as their flagship program. Its a 2 year residential program, which offers specializations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management.

Eligibility Criteria

Admission to the PGDM (C) programme requires a Bachelor's degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

Each candidate has to take at least one of the three exams: CAT 2017, XAT 2018 and GMAT.

Apart from taking one these exams, all applicants need to take MICAT.

Important Dates

MICAT – I Registration opensSeptember 26. 2017
MICAT – I Registration closesNovember 20, 2017 at 11:59 pm
Issue of MICAT- I Call Letters/Admit CardDecember 11, 2017
MICAT – IDecember 17,2017
MICAT -I Score (Declare on the website )January 3, 2018
MICAT – II Registration opensJanuary 3, 2018
MICAT – II Registration closesFebruary 5, 2018 at 11:59 pm
Issue of MICAT- II Call Letters/Admit CardFebruary 09, 2018
MICAT – IIFebruary 17, 2018
MICAT – II Score(Declare on the website)February 26, 2018
GE & PI ShortlistMarch 1, 2018
Final ResultsMarch 31, 2018