FAQs on MICAT and MICA
  1. Can you tell me something about MICA?

  2. Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is a residential institute dedicated to creating Leadership in Strategic Marketing and Communication. MICA is an autonomous, non-profit institution.

    T.I.M.E. counts it among the “AA” grade B-schools.

  3. What is flagship program of MICA? What are the other programs it offers?

  4. PGDM (Communications) is regarded as their flagship program. Its a 2 year residential program, which offers specializations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management.

    The other programs offered by it are

    • Post Graduate Diploma in Crafting Creative Communication- 1 year program designed for those with a flair for writing and the ability to visualize, who wish to take up roles such as Copywriters, Art Directors, Designers, TV Commercials makers etc.
    • Fellow Program in Management (Communications)- It is a doctoral level interdisciplinary Programme. Through this Programme, MICA aims to encourage both fundamental and applied research in the communication and marketing domain.
  5. What is the intake of PGDM (Communications )?

  6. 180 seats.

  7. What is the eligibility criteria?

  8. Admission to the PGDM (C) programme requires a Bachelor's degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

  9. What is the fee structure of PGDM (Communications )?

  10. The programme cost for the PGDM-C for two years, including tuition fee, residential charges (Boarding and Lodging) etc is Rs. 18, 50, 000 (approx.)*

    * This is last year fee, it may be revised this year.

  11. Ideally speaking, who should join this program?

  12. Candidates interested in making a career in advertisement industry, brand management, media, PR agencies, Journalism etc should pursue this program.

  13. Which entrance test scores are accepted by MICA for admission into PGDM (C)?

  14. Each candidate has to take at least one of the three exams: CAT 2018, XAT 2019 and GMAT

    Apart from taking one these exams, all applicants need to take MICAT.

  15. When will MICAT exam be conducted? What is the application fee?

  16. MICAT is a Computer Based Test (CBT) and will be conducted twice for selection of PGDM-C 2019-2021 batch. Better of the two MICAT Scores will be considered ( for applicants who have taken MICAT twice ).

    • MICAT 1: Dec 1, 2018
    • MICAT 2: Feb 9, 2019

    MICAT Application Fee is Rs. 1985.

  17. Can you share important dates pertaining to the application process?

  18. E V E N T D A T E
    MICAT – I Registration opens August 2018
    MICAT – I Registration closes Tuesday, November 20, 2018 at 11:50 pm
    Issue of MICAT- I Call Letters/Admit Card Monday, November 26, 2018
    MICAT – I Saturday, December 01,2018
    MICAT -I Score Tuesday, December 18,2018
    MICAT – II Registration opens Thursday, January 3, 2019
    MICAT – II Registration closes Wednesday, January 30, 2019. at 11:50pm
    Issue of MICAT- II Call Letters/Admit Card Monday, February 04, 2019
    MICAT – II Saturday, February 09, 2019
    MICAT – II Score Tuesday, February 19, 2019
    GE & PI Shortlist Tuesday, February 19, 2019
    GE & PI at Delhi and Kolkata Thursday-Saturday, March 7, 8 & 9, 2019
    GE & PI at MICA, Ahmedabad Tuesday & Wednesday, March 12 & 13, 2019
    GE & PI at Bangalore & Mumbai Saturday-Monday, March 16, 17 & 18, 2019
    Final results Monday, March 25, 2019
  19. What is psychometric test?

  20. Psychometric tests are a standard and scientific method used to measure individuals' mental capabilities and behavioural style. Psychometric tests are designed to measure candidates' suitability for a role based on the required personality characteristics and aptitude (or cognitive abilities).

  21. How are applicants shortlisted for the second stage (GE and PI rounds) of selection process?

  22. The selection process for PGDM-C 2019-21 at MICA has three steps:

    • Step 1: Each candidate has to take at least one of the 3 exams: CAT 2018, XAT 2019 and GMAT.
    • Step 2:
    •  MICA Admission Test (MICAT).

    All candidates are assessed on MICAT, which consists of 3 sections

    • Section A: Psychometric Test
    • Section B: (has 4 sub-sections) - Verbal ability, Quantitative ability and Data Interpretation, General awareness; Divergent and Convergent Thinking
    • Section C: Descriptive Test.

    Step 3: All the candidates shortlisted on the basis of their performance in CAT/XAT/GMAT & MICAT shall appear for both Group Exercise (GE) & Personal Interview (PI).

    Preparation of Shortlist of the candidates for GE & PI

    a.Section A of MICAT (Psychometric test) is a qualifier.

    b.Those who qualify on the Psychometric, their relative performance on CAT/XAT/GMAT will be considered. Candidates clearing a minimum cut-off in CAT /XAT total percentile/GMAT score shall be considered.

    c.Those who qualify based on the CAT/XAT/GMAT performance, their Section B of MICAT will be assessed.

    d.Those who qualify on the basis of relative performance subject to a minimum cut-off in *Normalized Scores of Section B of MICAT shall have their Section C of MICATAssessed. Each section will have its own cut-off.

    e.Those who qualify on the basis of a, b, c and d (on the basis of relative performance subject to a minimum cut-off in Normalized Scores of Section C of MICAT) shall be considered for short listing for GE and PI. Short listed candidates will be called for GE and PI at Ahmedabad, Bengaluru, Delhi, Kolkata & Mumbai. (GE & PI candidate list is prepared on the Composite Score formula of 50% CAT/XAT/GMAT and 50% MICAT scores)

    Final Merit List Preparation

    All those candidates who appear in GE & PI are considered for the final merit list MUST be RECOMMENDED by the majority of the panelists of PI.

    • CAT/XAT/GMAT: 20%
    • MICAT: 30%
    • GE: 20%
    • PI: 30%
  23. Can you please share the helpline number for MICAT?

  24. For General Queries

    call: 02717 - 308313 / 308250
    Send an email to: admissions@micamail.in

    For Technical Queries

    call : 022 68202750
    Send an email to: micahelpdesk@gmail.com

    Phone numbers are available till end of exam date 9AM-6PM(Monday to Saturday)

  25. Can you please share preparation tips for MICAT?

  26. As far as mathematics and DI is concerned, a good preparation for CAT should be more than sufficient.

    With respect to preparation for Logical Reasoning of MICAT, it would be advisable for students to revise concepts pertaining to Critical Reasoning, Visual Reasoning, and Data sufficiency. The CAT students have received SM 1001905 and SM 1001915 for logical reasoning. SM 1001905 has one exercise for each of the topics in analytical reasoning.  The questions present inLogic Basics - 7 and 8 (LRHO 1001907/08) handouts will also be pretty useful. These were discussed during the classroom sessions.

    Apart from this students also need to prepare for essay writing. The approach to tackle essay topics will be discussed in class with Writing Practice Exercise Tests -WPE1021901  and WPE1021902.

    It is advised that students keep essay writing in mind when they do their reading comprehension exercises,focusing on expression of central idea, the idea flow, and the tools employed for effectively putting across ideas. A thorough awareness of social and political changes of the times will be an add on to present your case.

    For preparation on General Awareness, in addition to reading newspapers regularly, it would be advisable for a student to prepare from the following sources:

    • Also, in the various issues of MBA Education & Careers magazine, focus on features like Business GK, Current Issues & Events, and Current Event Chronicle (this feature captures important tid-bits).
    • In addition to the above, please run through the GK Model Papers feature titled, Improve your GK.
    • Go through the GA Note (Study Material) booklet for stock GK (like history and geography). Also use the GAT papers, each with 50 questions.
    • Manorama & CSR Year Book - it helps in preparation for stock type questions

    In Manorama Year Book and CSR, please focus on the following chapters.

    • Who is who
    • What is what
    • Science scan
    • Human body
    • Computers
    • Landmarks of history
    • The Universe

    While preparing for this section, it would be advisable for students to focus more on issues related to business, economics and politics related to business environment.

    Finally, OMET for MICAT and Sample MICAT paper ( available on MICA's website ) are perhaps the best source for preparation. They come very close to the actual MICAT entrance exam paper and one should give maximum importance to these question papers.