MBA Entrances-National Level


Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is an autonomous, non-profit institution, offering a wide-range of academic programmes like the Post Graduate Programme (PGP), the Crafting Creative Communications (CCC) and the Fellow Programme in Management-Communications (FPM-C).

MICA's flagship Post Graduate Diploma in Management - Communications (PGDM-C) is being offered with specialisations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management.

The maximum intake for PGDM (C) is 180 students

MICAT is a Computer Based Test (CBT) and will be conducted twice for selection of PGDM-C 2018-2020 batch. Better of the two MICAT Scores will be considered.

  • MICAT 1 2017 - Dec 17th 2017
  • MICAT 2 2017 - Feb 17th 2018
  • MICAT Application Fee is Rs. 1965/-

Bachelor's degree or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.

3 Step Selection Procedure

The selection process for PGDM-C 2018-20 at MICA has three steps:

Step 1: Each candidate has to take at least one of the 3 exams: CAT 2017, XAT 2018 and GMAT.

Step 2: All the candidates are assessed on MICAT which consists of 6 sections: Psychometric (P), Verbal ability (VA), Quantitative ability (QA), General awareness (GA) , Divergent-Convergent Reasoning (DCR) and Descriptive Test (DT).

Step 3: Based on the performance in the MICA Admission Test (MICAT), applicants are shortlisted for Group Exercise (GE) and Personal Interview (PI) to assess a candidate's overall suitability.

Short listed candidates will be called for GE and PI at Ahmedabad, Bangalore, Delhi, Kolkata & Mumbai.

Preparation of Shortlist of the candidates for GE & PI

A. Psychometric test is a qualifier.

B. Those who qualify on the Psychometric test shall be assessed for MICAT sections on Verbal ability, Quantitative ability, General awareness and Divergent-Convergent Reasoning.

C. Those who qualify on the basis of relative performance subject to a minimum cut-off in Scaled Score** in each of the sections namely: VA, QA,GA and DCR shall be evaluated on Descriptive Test.

D. Those who qualify on the basis of A, B and C as mentioned above and on the basis of relative performance subject to a minimum cut-off in Scaled Score in DT shall be considered for short listing for GE and PI. Shortlist will be prepared on the basis of MICAT-1and /or 2 or better of the two scores if a candidate has taken both MICAT-1 and MICAT-2.

Approximately 1/10th of the total number of candidates who appear in the two MICATs will be shortlisted for GE & PI based on the Total MICAT Scaled Score.

**Calculation of Scaled Scores:

The score obtained individually by a candidate 'X' in a particular component of MICAT-1/MICAT-2 , e.g.. Verbal Ability (VA) will be converted into Scaled Score using the following sample formula for one of the components, i.e. ,VA:

Scaled Score -VA of a candidate 'X' in MICAT-1/MICAT-2 = ( Score -VA of the candidate 'X'/Maximum obtained by any candidate amongst the candidates who have appeared in MICAT-1/MICAT-2 in VA) multiplied by Maximum possible Score in VA in MICAT-1/MICAT-2.

Similarly Scaled Scores will be calculated for all the MICAT-1/MICAT-2 components using sample formula in point i) namely: VA, QA, GA,DCR and DT.

Total MICAT-1/MICAT-2 score will be calculated using Scaled Scores for each of the MICAT components, namely: VA, QA, GA,DCR and DT

Preparation of Merit List:

All those candidates who appear in GE and PI , and fulfill the following conditions will be considered for the merit list:

Unanimous recommendation by all the panel members of PI.>

At least 3.5 or more on a 5 point scale in GE

At least 4 or more on a 5 point scale in PI

For all those who meet the criteria described in point a), a composite score shall be created based on the following weightage:

MICAT: 30%; GE: 20%; PI: 30%; and CAT/XAT/GMAT: 20% (Scaled Scores will be used for MICAT).

Short listed candidates will be called for GE and PI at Ahmedabad, Bangalore, Delhi, Kolkata & Mumbai.

MICAT Testing pattern

MICAT is a Computer Based Test (CBT). MICAT has been designed comprehensively to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential and general awareness about contemporary social and industry related issues, including areas covering media, marketing, advertising and business. All psychometric questions are compulsory.

Ahmedabad, Allahabad, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Gurgaon, Guwahati, Hyderabad, Indore, Jaipur, Kochi / Ernakulam, Kolkata, Lucknow, Mumbai , Nagpur, Navi Mumbai, Noida, Patna, Pune, Raipur, Ranchi, Vadodara, Visakhapatnam.

MICAT – I Registration opens September 26th 2017
MICAT – I Registration closes November 30th, 2017 at 11:55 pm
Issue of MICAT- I Call Letters/Admit Card December 11th, 2017
MICAT – I December 17th,2017
MICAT -I Score (To be declared) January 3rd, 2018
MICAT – II Registration opens January 3rd, 2018
MICAT – II Registration closes January 31st, 2017 at 11:59 pm
Issue of MICAT- II Call Letters/Admit Card February 9th, 2018
MICAT – II February 17th, 2018
MICAT – II Score(To be declared) February 26th, 2018
GE & PI Shortlist March 1st, 2018
GE & PI at Delhi & Kolkatta To be announced soon
GE & PI at MICA, Ahmedabad To be announced soon
GE & PI all cities To be announced soon
Final results March 31st, 2018