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    Design

    "Strive for perfection in everything you do", this philosophy of Sir Henry Royce can apply in the profession of Design, where it demands (match) the most. The story behind the birth of Rolls Royce car dates back to 1904 when Englishmen Charles Stewart Rolls and Frederick Henry Royce during the service period in Army had taken a trip in car which ran poorly and proved unreliable, that made him to decide he could design a much better car, and did what he professed later to the world. Recently, Rolls Royce has launched its latest edition Rolls Royce Phantom with Delhi on road price of Rs 3,60,00,000/- which showcase the modern technology with aluminium space-frame with aluminium panels and composite front fenders.

    A budding designer can stabilize his career in industrial design, automobile design, textile design, interior design, page design, fashion design, graphic design, set design etc. A designer should be successful in satisfying the customer's expressions, attitude, his quality of life, increasing the productivity, safety, welfare etc. He should acquire the skills to have an eye for details, a sense of balance and proportion, a good sense of colour and form, artistic and drawing skills, creativity and imagination, computer skills (knowledge of CAD), visual presentation skills and should have a open mind and sense to social trends, cultural influences and the environment and above all a mind for new and new innovations.

    Harley J Earl is known as the famous contemporary car designer. He was an automotive car stylist, engineer and industrial designer. An ex-employee of General Motors, his creations marked the golden period of GM and was the sole reason for a car market boom in America. Most of the Hollywood celebrities and rich Americans were hooked to the GM models, thanks to the designs of Harley.

    During the graduate program in design students will be exposed to theory classes in basic fundamentals and methodologies, craft & technology, computer graphic (2D & 3D), ergonomics (man-machine systems), cognitive psychology, brand management & corporate identity, modeling and simulation (CAD/CAM, 3D packages), product design and prototyping etc. The subjective classes will be supported by practical and project works.

    Since globalization is creeping into every bit of human life, the man's strive for a quality life and well being in all aspects will definitely help these kinds of professions to deliver more to achieve the never-ending satisfaction levels.

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