Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is an autonomous, non-profit institution, offering a wide-range of academic programmes like the Post Graduate Programme (PGP), the Crafting Creative Communications (CCC) and the Fellow Programme in Management-Communications (FPM-C).

MICA's flagship Post Graduate Diploma in Management - Communications (PGDM-C) is being offered with specialisations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management. MICA also offers a PGDM program.

The maximum intake for PGDM (C) is 180 students and for PGDM the intake is 36 students.

MICAT is a Computer Based Test (CBT) and will be conducted twice for selection of PGDM (C) and PGDM batches. In case an applicant writes the exam twice, better of the two MICAT Scores will be considered.

• MICAT 1: Dec 2, 2023

• MICAT 2 - Jan 27, 2024

Eligibility Criteria

Admission to the PGDM (C) programme requires a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).

Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.

Important Dates

MICAT I Score

EVENT	DAYS AND DATES
MICAT I
MICAT I Registration opens	September 14, 2023
MICAT I Registration closes	November 20, 2023 at 11:50 pm
MICAT I Issue of Call Letters/Admit Card	November 29, 2023
MICAT I	December 2, 2023
MICAT I Score	December 21, 2023
MICAT II
MICAT II Registration opens	November 23, 2023
MICAT II Registration closes	January 16, 2024. at 11:50pm
MICAT II Issue of Call Letters/Admit Card	January 24, 2024
MICAT II	January 27, 2024
MICAT II Score	February 15, 2024
GE & PI Shortlist	February 15, 2024
GE & PI at MICA, Ahmedabad	March 1,2024
GE & PI at Bangalore	March 5 & 6,2024
GE & PI at Delhi	March 10, 11 & 12,2024
GE & PI at Kolkata	March 16 & 17,2024
GE & PI at Mumbai	March 21 & 22,2024
Final results	First week of April 2024

Application Form cost- Rs 2100

For more on this please check https://www.mica.ac.in/postgraduate-programme/selection-process-and-timelines

---